Movens Capital

Will AI replace category managers in retail chains?

Let’s start with the summary- The fear of AI replacing category managers in retail chains is largely exaggerated. Even the most advanced AI solutions cannot fully substitute the managers. But, for sure, AI can change conventional ideas of what a category management job is.

It was in August 2011 that Marc Andreessen coined the famous phrase “Software is eating the world” in a Wall Street Journal op-ed. He suggested that “we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.” Is software and AI a real threat for category managers?

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