Retention is the king of growth!

If you have poor retention, nothing else matters.

Source: Tushar Jawa

What is that action that makes your users understand the value that your product delivers?

Retention hooks

Referral programs work!

  • Trusty word of mouth advertising results in new users.
  • Habits begin to form as groups of friends and / or colleagues begin relying on the same product.
  • A longer habit formation period (extra of free space) results in a higher likelihood of purchase down the road.



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Movens Capital

Movens Capital

Movens VC is an early stage fund (Seed/Series A), that supports the most ambitious founders in the first steps of building global startups —